CHASING THE HORIZON

OUR HERITAGE ISN'T JUST HISTORY. IT'S A FAMILY WAY

For three generations, the Brands family has pursued the mission to make the working professional’s job safer and life easier. In 1919, when Henry W. Brands moved west from Illinois, he set out on a path of discovery our company has never left since.

Practical meets professional. Henry arrived in the rugged Pacific Northwest as a hardware salesman but quickly realized some of the tools in the back of his Model T weren’t suited to his new home. Fishermen on the Oregon Coast told him they needed a stronger, sharper knife to fillet the 50-pound Chinook salmon still common then. So Henry went back to Portland, designed a better knife with a metal cleaning scoop on the back end of the handle, and returned to the dock with a knife that became so popular he couldn’t keep up with demand. It was COAST’s first innovation.

Knowing our customers’ work and play. It’s still true for us today: Nothing can replace a handshake, a conversation, or a cold beer. We spend time with our customers to hear first-hand what they’re working on because knowing their real needs lies at the heart of all our designs. Whether it was the scribner’s knife that helped timbermen mark trees for felling or the multi-tools we pioneered for tradesmen in the early 1980s, at every step we’ve focused on products that make a practical difference. Later, we took the market lead on handheld LED lighting and optical technology—with many patented technologies that transform a single light into a major workhorse. Today, COAST lights are a favorite among police officers, home DIYers, recreationalists, and more.

Never satisfied, always in pursuit. Roll up your sleeves, show some grit, keep on going. That’s how we live out innovation at COAST. In everything we do, we start with function and work our way to sensible, streamlined designs. New products stand the test of tough work, just like the original fillet knife—and that’s why the next product isn’t just about technology, it’s about tenacity on the job. We are committed to the working professionals who rely on our gear to get work done today and do it again tomorrow. After that, we hope they go big on the weekend.